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Lacey Howell created an equestrian lifestyle brand, South Ride Co., as her side hustle to her main job of selling real estate. This keeps her involved in a hobby she loves and brings in some extra cash.

Are you familiar with Side Hustle Culture? 

This concept is all around us. I am sure everyone knows someone who sells Rodan + Fields or Mary Kay; babysits; or maybe teaches swimming lessons in a backyard pool in the summer. 

Side hustles are born out of either a need for extra cash or as an emerging passion project. Either way, it can give a person flexibility and freedom. 

The internet is a funny place. I have discovered inspiring people from all over the world in a variety of fields. Whether they are online boutique owners, fashion influencers or web coaches – these folks are making money, y’all. 

Making money really is not that difficult, as long as you are willing to put in a little overtime. 

My real estate career was initially going to be a side hustle, but as fate would have it, I jumped in with both feet when my mother passed away. It was the scariest, most rewarding risk I have ever taken. All of a sudden, I went from the comfort of a salaried job to “no paycheck unless I sell a house.” 

You better believe I figured out how to sell houses.

Fast forward to present day, and I have a new side hustle. South Ride Co. is my equestrian lifestyle brand, where I make cool apparel for riders. 

It was born out of a desire to be a part of a world I love with all my heart. Stephan Tomlin of North Lake Crafted helped me craft a logo, and she screen-prints my small-batch orders by hand. Making $100 off T-shirts at a horse show has proven to be just as rewarding as selling a big lake house. It is fun, creative and brings me joy.  

I recently went to Palm Beach, Florida, for an equestrian workshop – a weekend of marketing, branding and entrepreneurship with a very diverse group of women. I was honored just to be in their presence and was so inspired by the hustle. Most of them had full-time jobs. There were models, nutritionists, graphic designers, trainers, realtors, students and photographers. At the core we were all the same – horse-crazy kids who never really grew up.

I probably would have never finished school if it were not for my parents. I was a horse-crazy kid and probably would have run off and joined the circus a million times over. I still might before it’s all said and done. 

I once read that millionaires have at least seven streams of income. So I was surprised when someone said that one of the reasons they were not working with me as an agent, was it seemed I had another business (South Ride) going on. 

I was taken aback. My initial reaction was to be offended. Who says that? Successful people are busy and always have a lot of balls in the air at once. Then I decided I was flattered that they thought South Ride sounded legitimate enough to be more than a side hustle. 

Why not dream big? Why couldn’t it be the next Wrangler? Fake it ’til you make it guys, and never quit dreaming.

~ Lacey Howell is a recovering English major from Auburn who now lives on Lake Martin, sells real estate, rides horses and loves good wine. Follow her on Facebook and Instagram @LaceyHowell.