Fresh Face on Main

Stacey Jeffcoat assumed the position of Main Street Alexander City’s executive director Jan. 2. Photo by Amy Passaretti

Jeffcoat’s experience will aid her role as Main Street Alexander City’s new executive director

Alexander City’s downtown has grown exponentially over the years with new businesses, events and aesthetic additions. A lot of that could be credited to Main Street Alexander City, the nonprofit organization with a mission to promote and revitalize historic downtown.

Main Street recently hired a new executive director who took over for Breanna Smith on Jan. 2. Stacey Jeffcoat will work collaboratively with Smith through the month of January to transition into the role.

“Bre has done a wonderful job so far, and I know I have big shoes to fill,” said Jeffcoat.

Smith said she is relieved to provide Jeffcoat a procedure that will make a transition much easier on everyone.

“I can breathe easier knowing Stacey’s experience will be different than mine. She will have the opportunity to meet the proper people and learn the process, and that’s important,” Smith added.

Jeffcoat’s background weighs heavily in the nonprofit sector, so her experience aligns appropriately with the responsibilities of executive director.

“The board voted unanimously to have Stacey as their first pick. They were very pleased with her interview and supportive of the talent she could bring to the position,” said Smith.

The opportunity to learn the proper contacts in town will make Jeffcoat’s job run more smoothly, said Smith.

Moving here from Foley eight years ago, Jeffcoat began working with the Lake Martin Area Boys and Girls’ Club. After two years, she moved on to outreach and marketing with Flint Hill United Methodist Church. While she spent some time recovering from medical leave, Jeffcoat returned to Boys and Girls’ Club for a two-year stint.

“I have so much to absorb still – there is a big learning curve,” said Jeffcoat. “I am really excited though to learn the ins and outs of what this job entails.”

Spending a lot of time downtown herself, Jeffcoat said, the downtown of a city is vital for its community growth.

“When we came here, we were on a mission to make this our hometown, and we have,” she added.

Jeffcoat frequents the shops and restaurants downtown on her personal time, so she is familiar with the area and some business owners. She could also be found frequently helping out with the Lake Martin Area United Way in any number of roles.

“I am very organized, and I love planning events. It’s satisfying seeing them come to fruition and being successful,” she added.

Her responsibilities as Main Street’s executive director will include, but are not limited to, promoting downtown merchants; preserving historic elements of buildings and landmarks; and working collaboratively with the Main Street board of directors, Alexander City City Council and Mayor Jim Nabors.

Jeffcoat said she is excited to begin cultivating relationships with downtown merchants and has some ideas in the works to continue downtown’s growth.

A strong believer in teamwork, Jeffcoat said, assistance from the board of directors and other volunteers will help Main Street thrive.

“It’s not a one-woman job,” she said.

“We have a great downtown area, and it’s already changed so much since we moved here,” said Jeffcoat. “I think we can take some ideas from places – such as Opelika – that have just exploded over the last few years; and Fairhope, which is another great example, to continue the progress of Alexander City.”

Another potential plan, she added, is to create a roundtable-style format for downtown business owners to express the strengths and weaknesses of the area and provide opportunities to come together and share their insights.

“I want to know from them what it is I can do to best help,” Jeffcoat said.

Instead of sending people out of town to spend their money, Jeffcoat said, she would love to see more variety of shops open to fill any voids in the area.

“We have to think about Alexander City as a destination. People should be spending their time here and coming in from out of town,” she said.

Jeffcoat was one of 10 applicants, which the executive board narrowed down to four. After interviewing those four individuals, the board presented their first and second choices to hire.