Our thermostats are not supporting this claim yet, but fall typically signals sweater weather. It also means it’s time for the annual Lake Martin Area United Way Fashion Show. Last year’s event raised $19,000 for United Way, and the seventh annual show hopes to raise even more.

Alexander City merchants are starting to round up their models for the fashion show slated for Oct. 17. Doors will open at 6 p.m., and the show will begin at 7 p.m. behind United Way on Main Street.

The parking lot becomes completely transformed with an urban vibe, adorned with draping twinkle lights and festive décor. The silent auction continues to grow each year (more than 100 items) and vendors set up to sell on site.

“I am thrilled about the show this year. New businesses have reached out to participate and model. We thank the whole community for supporting United Way. We would not make our goal without this fundraiser,” said Sharon Fuller, director of the Lake Martin Area United Way.

It’s important to remember that the fashion show is not just for women. This year, Sure Shot also will model some of its men’s attire. 

“We are more than just a hunting store. We love the opportunity to showcase our apparel lines like Kuhl, Ariat, plus women’s outerwear,” said Sure Shot owner Woody Baird.

Stephan Tomlin is a previous United Way employee who helped organize and create the inaugural event. Now, she participates as a merchant showing off her Lake Martin apparel and screen-printing business, North Lake Crafted.

“As a vendor, it’s just a really fun event, and the entire community shows up. To me, it’s not just about vending, it’s about the community and giving back.” Tomlin said.

Gold sponsors for the 7th Annual United Way Fashion Show include Emporium Wine and Ocie & Belles, which will both be on site serving beer, wine and specialty cocktails. There also will be a wide variety of hors d’oeuvres dished up by local restaurants.

Tickets are $30 and can be purchased at the door or at the United Way Office, 17 Main St. in Alexander City. VIP tables also are available for $500, which include eight chairs, goody bags and extra drink tickets.

“It is a great event and helps financially with so many organizations in our community. It’s a fun night for all to be a part of something special. The downtown area is the perfect location,” said Hanlon Boyles, who typically models local clothing in the show.

The City of Alexander City is the 2020 pacesetter for this year’s United Way campaign, and they have already raised $33,000 toward the organization’s goal of $530,000.

Modeling Businesses:

Downtown Girl, Cloud Nine, Jackson Drugs & Gifts, North Lake Crafted, Ooh La La, Sure Shot, Willow Point Golf Club, Froshin’s Clothier, Mitchell & Company, Half Moon Market & Interiors and Heart & Sold Boutique

~ Lacey Howell is a recovering English major from Auburn who now lives on Lake Martin, sells real estate, rides horses and loves good wine. Follow her on Facebook and Instagram @LaceyHowell.