Lake magazine this month launched the Plug Day preview to its annual Countdown to Summer Pool, a social media wind-up campaign to boating and vacation season at Lake Martin. Captioned as the event that drives tourism and lake activities, Plug Day is when the rule curve at Martin Dam changes from maintaining the winter pool water level at 484 mean sea level feet to filling the lake with another 7 feet of water to achieve the summer pool level at 491 feet msl by April 19.
Lake Martin Resource Association President John Thompson will again be the Plugmaster for the campaign. Thompson, who coordinates the annual Renew Our Rivers cleanup at Lake Martin, will drop the metaphorical plug into the lake to signify the rule curve change. He will be assisted by this year’s Plug-In Partner, Brandy Hastings at Lake Martin Tourism, who will help viewers get plugged in to fuel their fun at the lake this summer.
Midnight on March 1 is the actual time and date for the rule curve change, according to Alabama Power River Manager Chris Goodman.
This year’s Plug Day social media campaign focuses on fueling readers’ fun at Lake Martin. From Feb. 1 to Feb. 28, the event staff will post photographs of Lake Martin – some submitted to the magazine and some taken by staff. Each post will invite viewers to share what fuels their fun at the lake.
During the 50-day Countdown to Summer Pool, the campaign will highlight upcoming activities and lake fun with more Lake Martin photographs and interesting lake area tidbits and facts. The Countdown posts will present occasional opportunities to win giveaway items from lake area merchants and organizations. The project will culminate with a celebration, dubbed the Full Pool Party, on April 19.
Fewer than two weeks after the lake level reaches summer pool, Lake magazine will print its annual summer calendar issue, which highlights activities and events at Lake Martin from May 1 through Labor Day.
To have your upcoming summer event included in the summer calendar issue, email details to firstname.lastname@example.org on or before April 19.
Visit the Lake magazine Facebook page and follow @Lake magazine on Instagram for chances to win giveaway contests during the countdown to full pool, and add what fuels your fun at Lake Martin to the posts.